New Business Ventures
With an innovative outlook, the duo are looking to the future. First up, the company took the canny approach of setting up a state-of-the-art photography studio in their Newry HQ. With customers keen to get sight of their products ahead of time, staff now photograph their products for their website and social media channels.
Along with the in-house studio, the company has also launched its new website. An important focal point for international customers, Paul explains: “We’ve put 18 months of development and planning into it, it’s our biggest and best website yet.”
He adds: “The site’s look and feel is much nicer and it’s already converting (sales) better. From a usability point of view in both the front-end and back-end, it has been a fantastic step forward.”